Retailer profile: Vince’s Market


Vince’s Market is an award-winning Ontario grocery chain that has been recognized as being one of the top Independent Grocers in the country. We recently spoke with Giancarlo Trimarchi, Co-owner of Vince’s Market, about Vince’s history, the growing demand for organic poultry, and his favourite way to enjoy chicken.

Tell us about the history of Vince’s Market:
Vince’s has a long history in Ontario, with the first store originally opening in Toronto in 1929. The Vince brothers moved the location to Sharon in 1956 as an open-air fruit market. In 1984, my father, Carmen Trimarchi, purchased the business and continued to run it as open-air market until 1989. From there, he built out the business into a full service supermarket, adding a second location in Newmarket 15 years ago, and then a third location in Uxbridge 5 years ago. My father is still active in the business, along with myself and business partner Brian Johns.

Can you tell us more about the philosophy of Vince’s Market?
We built the business off of fresh fruits and vegetables, and then expanded into a greater product offering. We have always been community focused, offering fresh, quality products at great value. We endeavour to buy from local suppliers where possible. Our slogan, “…Because food is one of life’s greatest pleasures” reinforces the importance of price, quality and the enjoyment of food in our everyday lives.

The Vince's Market Uxbridge team celebrates their 5 year anniversary.

The Vince’s Market Uxbridge team celebrates their 5 year anniversary.

Why offer organic poultry?
Vince’s Market has always focused on offering the highest quality, most nutritious products available. In the last few years, customers have been asking that Vince’s offer more organic options, especially when it comes to poultry. We have a strong Facebook following and are fortunate to get important feedback from customers though social media or directly in store. Customers have expressed their concerns with conventional growing practices and their desire for more organic meat options.

Why did you choose to work with Yorkshire Valley Farms?
Yorkshire Valley Farms was one of the first to offer a full range of fresh organic chicken products. And as YVF expands, we have been able to provide our customers with more choices. We’ve just added the YVF frozen boneless skinless chicken breasts to our offering.

We have to ask…what’s your favourite chicken dish?
Chicken fajitas! I love the spices and all the flavours.

What’s next for Vince’s Market?
We are working on major renovations to the Newmarket store and then next will be the Sharon location. We think it’s important to continue to invest to make an even better store experience for our customers. Because we are an independent, we can react to customer feedback, so we’re always working to source new products that better suit our customers’ needs. For example, we’ve received a lot of feedback around the need for better gluten-free choices, so we’ve introduced a whole new section of gluten-free products.

To learn more about Vince’s Market, visit

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