We have great news for our friends in British Columbia. Select Yorkshire Valley Farms products are now available at Choices Markets! We recently spoke with Tyler Romano, Marketing Manager at Choices Markets, to learn about the Choices history and operating philosophy that has helped them to become Western Canada’s largest local retailer of natural and organic food.
The beginning of Choices Market was a bit of a happy accident. The first store opened in 1990 in Kitsilano, BC. The initial idea was to offer shoppers a broad range of choices – any kind of food customers wanted – hence the name, Choices Markets. However, in the early days, Choices unintentionally ordered a large shipment of organic rice cakes. The rice cakes sold out in record time! Realizing they were on to something, the Choices team decided to focus on offering healthier, better for you organic options and they haven’t looked back since.
Part of the Choices philosophy is to offer a warm, attractive, family friendly shopping experience. Each store has a dietician on site to answer questions. You can even take a complimentary store tour to get guidance on shopping for specific diets or lifestyle needs. Choices has also been a pioneer in offering a range of gluten-free products, including a dedicated gluten-free production facility (which also acts as a storefront) where they make fresh additive-free and gluten-free products daily.
When it comes to meat options, Choices knew their customers were concerned with two things: knowing where their meat comes from and knowing that the animals have been treated ethically. Offering Yorkshire Valley Farms organic chicken products allows Choices to satisfy both these concerns providing a product that is free of additives and that is ethically raised. The frozen Yorkshire Valley Farms organic chicken nuggets, fillets, and burgers align with the values of the Choices meat department, making our partnership an obvious one!
You can learn more about Choices Markets on their website choicesmarkets.com or visit one of their seven locations: 4 stores in Vancouver, 1 in Burnaby, 1 in Kelowna, and 1 in South Surrey.