In our new animated video, we set out to answer the age-old question “why did the chicken cross the road?” To help us bring this story to life, we turned to Toronto-based animator Michael Colligan. You may have seen Michael’s work on TV or online for clients like Maple Leaf Sports and Entertainment, TD Bank, or Teletoon. We admit that we’re a bit biased, but we think Michael’s work for Yorkshire Valley Farms is some of his best to date!
To give you a peek behind the scenes, we sat down with Michael to discuss what inspired him to become an animator, what it takes to animate a chicken, and, of course, what his favourite chicken dish is.
How did you first get into animation?
It all started at the age of 9 with a trip to Walt Disney World. There was an attraction ride called The Magic of Disney Animation. The ride started off with a video of Robin Williams showing the different stages of animation while turning into an animated lost boy from Peter Pan. Afterwards the guests were taken to an observation deck where you got to see the studio first-hand. At that point I was hooked.
Can you tell us a bit more about the animation process? What steps do you go through to create a video?
The great thing about animation is that it offers a medium of storytelling and visual entertainment. So our first focus is to find that perfect story that represents a brand or company. After we design and create a storyboard based on the approved script, we head to the sound studio to find the proper voice for the video. Now comes the really fun part– animating the video! This is where we add the magic to grab the viewer’s attention. Lastly, we add the final touch ups in the editing room by adding special effects or sound effects.
Was animating chickens different than other characters you have created?
Every character has something different to bring. When it comes to animating chickens, it always comes down to the walk cycle. The joints in their knees move in the opposite way than humans, which can sometimes make it pretty tricky.
Did you learn anything working on this project that really surprised you?
What I learnt the most working on this project was how much work is actually involved in raising an organic chicken! It’s really fascinating to see how chickens are raised and fed on a certified organic farm. It takes a lot of work to keep them healthy without using antibiotics.
We obviously like to talk chicken. Do you have a favourite chicken dish?
I would have to say my favourite chicken dish would be fajitas.
We recently launched our frozen all-white-meat breaded chicken fillets. What’s your dipping sauce of choice?
You’ve gotta go with barbeque sauce.
To see more of Michael Colligan’s work, check out his website at cartoonadvertizing.com or follow him on Instagram @cartoonadvertizing.