Product news: homestyle organic chicken stock

You may have seen our new homestyle organic chicken stock on shelf at retailers in Ontario. It’s been a few months since our organic stock started arriving in stores, and during that time we realized that some of you might have a few questions about the newest product from Yorkshire Valley Farms. We’ve provided more information about our organic stock below, but we’re always happy to hear from our Farm Fans, so if there is anything further you’d like to ask about our organic chicken stock, you can reach us at info@yorkshirevalley.com

If you haven’t had a chance to try our organic chicken stock, you can look for it at select Fortinos stores, The Big Carrot, Fiesta Farms, Nature’s Emporium, Highland Farms, and Yummy Market. And we’re hoping to add more retail locations soon.

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Some YVF team members like to enjoy a mug of warm stock as an alternative to coffee or tea.

How do you make your organic chicken stock?
We make our stock the old-fashioned way, like you would at home. Only we have a much bigger pot so that we can make it in large batches. The recipe starts with our organic chicken bones, to which water is added. Then we layer in organic vegetables and seasoning and let the liquid simmer away.

It’s really a fairly simple process, but that simple act of simmering allows us to extract lots of flavour from the organic chicken bones, vegetables and seasoning. We don’t add any artificial colours or flavours, nor do we add any sugar or flavour enhancers.

What ingredients are in your stock?
The list of ingredients in our stock reads pretty much like your grandma’s recipe: water, organic chicken, organic onion, organic celery, salt, organic carrots. 

Because we make our stock using organic chicken bones, we’re able to extract all the goodness that is trapped inside the cartilage and connective tissue. As we simmer the bones, collagen is released, and that is what helps to give our stock ‘body’ or a silkier, thicker texture than plain water.

What ingredients are NOT in your stock?
You may see some of these ingredients in other organic chicken stock products:
• chicken flavour: flavour additive to enhance or create a desired flavour profile
• yeast extract: processed yeast added to create more savoury flavour
• cane sugar: made from evaporated juice of the sugar cane, used as a sweetener
• dextrose: also known as glucose or grape sugar, used as a sweetener

We don’t add any of these to our stock. All of our ingredients are organic and non-GMO. There are no artificial colours or flavours, no added sugar, and no flavour enhancers.

What’s the difference between “stock” and “broth”?
These two terms tend to be used interchangeably in modern kitchens and you’ll likely find different theories on the meaning of each. The most common explanation says that a “stock” is a liquid that is created by simmering bones in water, while a “broth” is a liquid made from cooking meat in water and is usually served with bits of meats and vegetables in it. Because stocks use bones, they tend to have more texture and a richer mouth feel than broths. In the home kitchen, the bones used to make a stock often have bits of meat attached, so the end product is a bit of a hybrid.

This is the case with our organic chicken stock. Because we start with organic chicken bones, we are following the traditional stock making process. But our bones do have small bits of meat attached, so you get the additional flavour that comes from the meat, plus the organic vegetables and seasoning that we add during the simmering process. Our stock is ready to use, so you can simply heat and serve, or replace it for water in your favourite recipes.

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To find a Yorkshire Valley Farms retailer near you, visit our Where to Buy page. 

Retailer profile: Vince’s Market

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Vince’s Market is an award-winning Ontario grocery chain that has been recognized as being one of the top Independent Grocers in the country. We recently spoke with Giancarlo Trimarchi, Co-owner of Vince’s Market, about Vince’s history, the growing demand for organic poultry, and his favourite way to enjoy chicken.

Tell us about the history of Vince’s Market:
Vince’s has a long history in Ontario, with the first store originally opening in Toronto in 1929. The Vince brothers moved the location to Sharon in 1956 as an open-air fruit market. In 1984, my father, Carmen Trimarchi, purchased the business and continued to run it as open-air market until 1989. From there, he built out the business into a full service supermarket, adding a second location in Newmarket 15 years ago, and then a third location in Uxbridge 5 years ago. My father is still active in the business, along with myself and business partner Brian Johns.

Can you tell us more about the philosophy of Vince’s Market?
We built the business off of fresh fruits and vegetables, and then expanded into a greater product offering. We have always been community focused, offering fresh, quality products at great value. We endeavour to buy from local suppliers where possible. Our slogan, “…Because food is one of life’s greatest pleasures” reinforces the importance of price, quality and the enjoyment of food in our everyday lives.

The Vince's Market Uxbridge team celebrates their 5 year anniversary.

The Vince’s Market Uxbridge team celebrates their 5 year anniversary.

Why offer organic poultry?
Vince’s Market has always focused on offering the highest quality, most nutritious products available. In the last few years, customers have been asking that Vince’s offer more organic options, especially when it comes to poultry. We have a strong Facebook following and are fortunate to get important feedback from customers though social media or directly in store. Customers have expressed their concerns with conventional growing practices and their desire for more organic meat options.

Why did you choose to work with Yorkshire Valley Farms?
Yorkshire Valley Farms was one of the first to offer a full range of fresh organic chicken products. And as YVF expands, we have been able to provide our customers with more choices. We’ve just added the YVF frozen boneless skinless chicken breasts to our offering.

We have to ask…what’s your favourite chicken dish?
Chicken fajitas! I love the spices and all the flavours.

What’s next for Vince’s Market?
We are working on major renovations to the Newmarket store and then next will be the Sharon location. We think it’s important to continue to invest to make an even better store experience for our customers. Because we are an independent, we can react to customer feedback, so we’re always working to source new products that better suit our customers’ needs. For example, we’ve received a lot of feedback around the need for better gluten-free choices, so we’ve introduced a whole new section of gluten-free products.

To learn more about Vince’s Market, visit http://vincesmarket.ca/

Share the Health with Good Food

Yorkshire Valley Farms is proud to announce that we are one of three national lead Share The Health sponsors alongside Neal Brothers and Bernardin, a lively new event series run by CFCC that will raise funds to bring local healthy, and sustainable food into low-income communities via partnerships between farms and Community Food Centres.

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Community Food Centres Canada (CFCC) provides ideas, resources and a proven approach to partner organizations across Canada so they can establish responsive, financially stable Community Food Centres. These centres work to bring people together to grow, cook, share, and advocate for good food. With their partners and communities, they are working toward a healthy and fair food system.

It’s a win for local farmers,
A win for the environment,
And a win for low-income communities.
Because good food matters to us all.

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In 2013, proceeds from five lively community events will be used to buy produce from environmentally sustainable, small local farms for use in meals, hampers and kitchens at three Community Food Centres across Ontario: The Stop CFC in Toronto,The Table CFC in Perth and The Local CFC in Stratford.

With the first community event being a huge success, having sold out tickets to the concert, we are excited to see the events in the coming weeks. The next event is on August 24th 2013 in Perth, Ontario, where Share the Health will be showcasing Lanark County’s farmers and chefs. So come by and have a night with good food for good food, because good food matters to us all!

For more information on upcoming Share The Health events visit Community Food Centres Canada.